The report will share whether your organic traffic has grown or declined, which keywords grew the most for mobile and desktop devices and more. The 7-figure content strategy we use to grow business’s content marketing channel to over $100k per month. Updated for 2025 with the latest AI strategies + apps working now. Backlinks are crucial for getting your website to rank well on Google. However, the outreach process is daunting and can feel a lot like cold calling. With BuzzStream, you can easily research the appropriate people, come up with effective email messages, and track who’s accepted each link request.

We evaluated what types of users the different tools would be best suited for (new website owners, small and midsized businesses, and large businesses). We checked if they had mobile apps, extensive documentation for learning, and the ability to process large amounts of data. We also looked at their pricing plans and the variety of tools they offered. Overall, Clearscope is a valuable tool for individuals and organizations looking to enhance their content SEO potential with data-driven insights and optimization suggestions.

But if you prioritize speed and being able to work with just one tool for many key SEO tasks, Semrush’s My Reports is the better option. DashThis lets you create SEO reports fast, or fully customize them when you need more control. And just like that, you can track your goal right next to your current performance. You can duplicate the layout, data sources, and widgets from any previous report.

How To Choose the Best Free SEO Tools

In order to give you full access to their pro plan, they will ask for a credit card before starting the trial. In addition to great content, you also need high-quality backlinks. Backlinks are links from other websites that point to your website.

Free Keyword Ranking Tool

As a freelance content writer, I’ve worked with several AI-powered SEO tools at the request of different clients. In this article, I’ll introduce you to what I see as 15 of the best AI SEO tools available today. These tools can streamline your marketing strategy, boost your SEO Anomaly visibility, and give your brand or business a more competitive edge. Most tools aggregate massive data sets from multiple sources, filter and model them, and then turn them into practical recommendations. The most advanced platforms even allow real-time collaboration, automated scheduling, and deep integration with other marketing tools.

It evaluates site performance, checks for broken links, and analyzes page speed. The insights CWVIQ provides enable me to make data-driven decisions to enhance my site’s technical aspects. While Google is the dominant player in search engines, I always emphasize the importance of considering Bing as well. Bing Webmaster is another excellent free tool that offers features similar to Google Search Console. It provides insights into how my site performs on Bing, along with tools for submitting sitemaps and checking for crawl issues. By using both tools, I ensure that my SEO efforts are comprehensive and cater to a broader audience.

Connect All Your Data Sources in One Dashboard

• I can check the title tags and meta descriptions alongside that data in Screaming Frog to see if I can improve them.
• You can use Moz for link building, rank tracking, competitor analysis and keyword research.
• An SEO crawler can help you discover and fix issues that are preventing search engines from accessing and crawling your site.
• This tool displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started.
• This is a great way to build relationships with writers and journalists to secure backlinks for your website.
• Your team can use detailed audits to improve on-page SEO and resolve technical issues efficiently.

For example, if you have a 1,000-page site, a tool limited to 500 pages won’t work, even if the price looks attractive. Selecting the right affordable SEO tool requires a practical approach focused on your specific needs. Choose a tool that excels in your problem area rather than paying for features you won’t use. Screaming Frog is the ideal tool for finding and fixing technical SEO issues that prevent good rankings. If your site has mysterious ranking problems, indexing issues, or seems to be underperforming despite good content, this tool helps identify the technical barriers holding you back.

While Backlinko is famous for detailed SEO guides, they also share a variety of free SEO tools (some proprietary, some external). Occasionally, you might find a free mini-audit resource or checklist to help verify best practices. WordStream is well known for its PPC and keyword research resources. They also offer useful free SEO tools to help you find new keywords or fine-tune the ones you already target. If you like basing your SEO strategy on keyword intent, WordStream’s free resources are worth considering. It’s ranked as the #1 platform for AI SEO and is built to write and optimize for search engines with unparalleled ease.